Eat like a Woman

The topic of consumption is vast and the items we consume are extensive. Whether we consume products, clothing, food or ideologies, the way that we consume has an affect on the environment and social conventions. Women in particular are often directed to eat particular foods and are forbidden others, in order to maintain a socially desirable appearance, that is represented through advertising. This messaging is often contradictory and is contributing to unnecessary waste. In my own experiments, ‘Eat like a women’ explores the relationship between the tools that women often use to enhance appearance and items of food that represent femininity. By doing this, the aim is to investigate the connections that exist between subject matter, audiences and the way that both interact with one another. As Susan bright expresses in her own writing for ‘Feast for the Eyes’:

“Food both fuels and shapes our physical bodies from the inside, as well as being an outward expression of our pleasures and principles.”