Artists Mazaccio & Drowilal address the impact of popular culture and mass consumption, by using found images. In their body of work Iconology, found imagery is repurposed as art to highlight how popular images affect audiences on an intellectual and emotional level.
In an interview with It’s Nice That, Robert explains:
“For us the gesture of packaging induces a parallel between circulation of goods and circulation of images in our globalised era. The use of this kind of tape is also blurring the difference between artist’s signature and corporate identity.”
This notion is interesting, as it juxtaposes popular art and the objects used to create a new context, which preserves the images appearance, creating artistic longevity. This is important, as it demonstrates how media can transition from being throwaway to highly collectable.
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