Some stories are constantly evolving and can be inspired by others that already exist. To engage with the observer and add longevity to a project, audience participation is often used as a method to ensure that a topic is remembered, interpreted and shared. EJ Major is an artist that explores how imagery, text and formats can be used to explore a theme that the viewer can interact with. In the project Love is… stills from Last Tango in Paris were printed onto postcards that were sent to locations in the UK, inviting the audience to write back. The purpose of this was to enquire into the subject of love by creating a dialogue between the original film, the artists and viewers. As a result, that artist is not only displaying their own views and opinions, they are recording and validating those of other people too.
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