The invention of institutions such as Kodak, transformed the way in which photography could be accessed by consumers and viewers, as technical knowledge of photographic processes would be taken care of, on behalf of the photographer. This would not only change the way that images were made, but also the way that they would be received, as ‘amateur’ photographers could start to create image libraries. The reason for taking images is almost dictated by the institution through advertising, appealing to specific demographics. Not only does this suggest the photographer’s role in a social context, institutions such as Kodak would have a monopoly over the industry, controlling its very nature. Term’s such as the ‘Kodak Moment’ would be coined, suggesting that the brand and its methods were the best and the most ‘professional’.
https://www.saturdayeveningpost.com/2017/09/vintage-ads-kodak-cameras-1901-1965/
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